Software support for personalized document creation
Thesis title: | Software support for personalized document creation |
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Author: | Balogh, István |
Thesis type: | Diploma thesis |
Supervisor: | Lukašovská, Renáta |
Opponents: | Jambrich, Matej |
Thesis language: | English |
Abstract: | Communication trough documents have become a key element in every company?s life, communication channels expanded to include not just print but fax, web and email. Marketing and market studies repeatedly show that personalized documents (delivered through these channels) can positively influence customer relationship hereby help to achieve business success. For IT companies these changes created an exciting new opportunity to develop new solutions and offer new services.
There are several companies on the market of personalized document creation which offering high quality product and services. Therefore it might not be easy to make the right choice, to find the most fitting solution and the best vendor.
The main objective of this thesis is to provide detailed information about personalized document creation in general and to introduce the market leading vendors and their technology. |
Keywords: | Database publishing; Variable Data Printing; VDP; Document personalization |
Information about study
Study programme: | Aplikovaná informatika/Informatika |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Informatics and Statistics |
Department: | Department of Information Technologies |
Information on submission and defense
Date of assignment: | 29. 4. 2007 |
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Date of submission: | 1. 6. 2007 |
Date of defense: | 13. 6. 2007 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/5112/podrobnosti |