Modern Methods in Marketing
Thesis title: | Moderní metody marketingu |
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Author: | Harudová, Kateřina |
Thesis type: | Diplomová práce |
Supervisor: | Hesková, Marie |
Opponents: | Batelková , Marcela |
Thesis language: | Česky |
Abstract: | Diplomová práce se zameřuje na vytvoření komplexního marketingového programu šitého na míru rodinnému pekařství, s využitím vybraných trendů marketingu dnešní doby. |
Keywords: | Word-of-Mouth marketing; moderní marketingové trendy; Cause Related marketing; Buzz marketing; Virální marketing; Internetový marketing; Guerilla marketing |
Thesis title: | Modern Methods in Marketing |
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Author: | Harudová, Kateřina |
Thesis type: | Diploma thesis |
Supervisor: | Hesková, Marie |
Opponents: | Batelková , Marcela |
Thesis language: | Česky |
Abstract: | The aim of the Diploma thesis is to create a measure-made and complex marketing plan for a family bakery, with the application of chosen modern methods in marketing. |
Keywords: | Viral marketing; modern methods in marketing; Cause Related marketing; Word-of-Mouth marketing; Buzz marketing; Internet marketing; Guerilla marketing |
Information about study
Study programme: | Ekonomika a management/Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Management |
Department: | Department of Management Business |
Information on submission and defense
Date of assignment: | 15. 1. 2009 |
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Date of submission: | 15. 4. 2010 |
Date of defense: | 15. 9. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/18385/podrobnosti |