Concept of communication strategy of The Coca-Cola Company´s new plastic bottle
Thesis title: | Komunikační strategie nové plastové láhve společnosti Coca-Cola |
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Author: | Němcová, Klára |
Thesis type: | Diplomová práce |
Supervisor: | Postler, Milan |
Opponents: | Šiser, Roman |
Thesis language: | Česky |
Abstract: | Práce pojednává o teoretických základech marketingových a komerčních komunikací. Praktická část se věnuje návrhu komunikační strategie společnosti Coca-Cola |
Keywords: | komunikace; obaly; CSR |
Thesis title: | Concept of communication strategy of The Coca-Cola Company´s new plastic bottle |
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Author: | Němcová, Klára |
Thesis type: | Diploma thesis |
Supervisor: | Postler, Milan |
Opponents: | Šiser, Roman |
Thesis language: | Česky |
Abstract: | The thesis relates to theorethical principles of marketing and commercial communications. The application part of the thesis relates to a concept of communication strategy of The Coca-Cola Company's new plastic bottle |
Keywords: | packaging; CSR; communication |
Information about study
Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of International Relations |
Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
Date of assignment: | 24. 6. 2009 |
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Date of submission: | 16. 12. 2009 |
Date of defense: | 8. 9. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/21098/podrobnosti |