Marketing significance of differences in consumer behavior between men and women
| Thesis title: | Marketingový význam rozdílů ve spotřebním chování žen a mužů |
|---|---|
| Author: | Fimbingerová, Kateřina |
| Thesis type: | Diplomová práce |
| Supervisor: | Koudelka, Jan |
| Opponents: | Hubinková, Zuzana |
| Thesis language: | Česky |
| Abstract: | Tato práce se zabývá zkoumáním tendencí zákazníků - mužů a žen, zda a jak se mění jejich nákupní chování. Dále je zkoumáno sbližování rolí žen a mužů a projevy tohoto procesu v nákupním chování. |
| Keywords: | dotazník; spotřební chování; marketing |
| Thesis title: | Marketing significance of differences in consumer behavior between men and women |
|---|---|
| Author: | Fimbingerová, Kateřina |
| Thesis type: | Diploma thesis |
| Supervisor: | Koudelka, Jan |
| Opponents: | Hubinková, Zuzana |
| Thesis language: | Česky |
| Abstract: | This thesis examines the tendency of customers - men and women, whether and how their buying habits are changing. Next the approximation of gender roles and manifestations of this process in shopping behavior are examined. |
| Keywords: | marketing; questionnaire; consumer behavior |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 22. 5. 2009 |
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| Date of submission: | 17. 12. 2010 |
| Date of defense: | 14. 9. 2010 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/26923/podrobnosti |