Analysis of the Marketing Mix in DK OPEN, s.r.o
| Thesis title: | Rozbor marketingového mixu firmy DK OPEN, s.r.o. s ohledem na její konkurenci |
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| Author: | Boučková, Jana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Luštický, Martin |
| Opponents: | Novák, Michal |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce analyzuje současně používané složky marketingového mixu pekárny a cukrárny DK OPEN. Dále analyzuje její konkurenci a na základě syntézy zjištěných informací navrhuje možná doporučení pro zlepšení marketingové pozice firmy. |
| Keywords: | marketingový mix; konkurence; rozbor |
| Thesis title: | Analysis of the Marketing Mix in DK OPEN, s.r.o |
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| Author: | Boučková, Jana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Luštický, Martin |
| Opponents: | Novák, Michal |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis analyses the parts of the marketing mix which are currently in use in the bakery and pastry-shop "DK OPEN". It also analyses its competitors and based on a synthesis of the gathered information, suggests possible recommendations for improving the marketing strategy of the company. |
| Keywords: | competition; analysis; marketing mix |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management of the Public Sector |
Information on submission and defense
| Date of assignment: | 23. 4. 2009 |
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| Date of submission: | 30. 4. 2011 |
| Date of defense: | 1. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20443/podrobnosti |