Strategic Analysis of "Marie Tumová" Company
Thesis title: | Strategická analýza firmy "Marie Tumová" a nástin strategie |
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Author: | Tuma, Josef |
Thesis type: | Diplomová práce |
Supervisor: | Kovář, František |
Opponents: | Lukáčová, Jana |
Thesis language: | Česky |
Abstract: | Cílem práce je provést strategickou analýzu firmy Marie Tumová, provést externí a interní analýzu, odhalit působení jednotlivých faktorů,uvést určitá doporučení a nastínit vhodnou strategii. |
Keywords: | strategická analýza; interní analýza; nástin strategie; externí analýza |
Thesis title: | Strategic Analysis of "Marie Tumová" Company |
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Author: | Tuma, Josef |
Thesis type: | Diploma thesis |
Supervisor: | Kovář, František |
Opponents: | Lukáčová, Jana |
Thesis language: | Česky |
Abstract: | The goal of this diploma thesis is to make a strategic analysis of Marie Tumová Company, external and internal anylysis, to reveal the effect of different factors and give some recommendations and describe a appropriate strategy. |
Keywords: | outline strategies; internal analysis; external analysis; strategic analysis |
Information about study
Study programme: | Ekonomika a management/Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Management |
Department: | Department of Management Business |
Information on submission and defense
Date of assignment: | 16. 12. 2008 |
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Date of submission: | 30. 4. 2011 |
Date of defense: | 7. 6. 2011 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/17995/podrobnosti |