Marketing Strategy of Bioproduct on the Example of a selected Firm
| Thesis title: | Marketingová strategie bioproduktů na příkladu vybrané firmy |
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| Author: | Fuková, Pavla |
| Thesis type: | Diplomová práce |
| Supervisor: | Hesková, Marie |
| Opponents: | Šalamoun, Jan |
| Thesis language: | Česky |
| Abstract: | Diplomová práce je zaměřena na segment biopotravin. Cílem je zmapovat situaci na českém trhu a následně identifikovat způsoby uplatnění bioproduktů, stanovit specifika marketingu biopotravin a porovnat situaci na našem trhu s Evropskou unií. Další částí je zaměření se na firmu Biodynamické víno.cz zabývající se prodejem vín v biodynamické kvalitě, charakterizovat tuto firmu a stanovit její pozici na trhu. Na základě provedených analýz a marketingového výzkumu pak navrhneme doporučení a vhodnou marketingovou strategii. |
| Keywords: | Marketingová strategie; SWOT analýza; Marketingový průzkum; Bioprodukt; Biodynamické víno |
| Thesis title: | Marketing Strategy of Bioproduct on the Example of a selected Firm |
|---|---|
| Author: | Fuková, Pavla |
| Thesis type: | Diploma thesis |
| Supervisor: | Hesková, Marie |
| Opponents: | Šalamoun, Jan |
| Thesis language: | Česky |
| Abstract: | The thesis is focused on organic foods segment. The aim is to monitor the situation on the Czech market and then identify ways to use organic products, organic food marketing to determine the specifics of the situation and compare our market with the European Union. Another part is to focus on biodynamic víno.cz company engaged in the sale of biodynamic wines in quality characterize this business and establish its market position. Based on the analysis of marketing research and then propose recommendations and a good marketing strategy. |
| Keywords: | Marketing Strategy; SWOT Analysis; Marketing research; Organic; Biodynamic Wine |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 7. 2. 2010 |
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| Date of submission: | 15. 4. 2011 |
| Date of defense: | 31. 8. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/24544/podrobnosti |