Fundraisning Strategy in a Nonprofit Organization
| Thesis title: | Fundraisning Strategy in a Nonprofit Organization |
|---|---|
| Author: | Novotný, Jiří |
| Thesis type: | Diploma thesis |
| Supervisor: | Boukal, Petr |
| Opponents: | Kotáb, Jiří |
| Thesis language: | English |
| Abstract: | This thesis aims to map the history and development of fundraising in the world, particularly in the United States. It also describes the modern theoretical concepts, which are currently being used for the preparation and planning of fundraising strategy. The practical section consists of analysis of the Czech branch of the global organization Transparency International and the evaluation of its fundraising strategy with a focus on individual and corporate donors. |
| Keywords: | Transparency International; Strategy; Fundraising |
| Thesis title: | Fundraisning Strategy in a Nonprofit Organization |
|---|---|
| Author: | Novotný, Jiří |
| Thesis type: | Diplomová práce |
| Supervisor: | Boukal, Petr |
| Opponents: | Kotáb, Jiří |
| Thesis language: | English |
| Abstract: | Tato diplomová práce má za cíl zmapovat historii a vývoj fundraisingu ve světě, především ve Spojených státech. Dále popisuje moderní teoretické koncepty, které se v současnosti využívají pro přípravu a plánování fundraisingové strategie. Praktickou část tvoří analýza české pobočky mezinárodní organizace Transparency International a zhodnocení její fundraisingové strategie se zaměřením na individuální a firemní dárce. |
| Keywords: | Fundraising; Transparency International; Strategie |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | The Department of Business Economics |
Information on submission and defense
| Date of assignment: | 17. 2. 2011 |
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| Date of submission: | 25. 8. 2011 |
| Date of defense: | 20. 9. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/30452/podrobnosti |