Analysis of Marketing Mix Tools in Penam, a.s
| Thesis title: | Analýza marketingového mixu společnosti Penam, a.s |
|---|---|
| Author: | Kocábková, Eliška |
| Thesis type: | Bakalářská práce |
| Supervisor: | Luštický, Martin |
| Opponents: | Novák, Michal |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce analyzuje současně používané složky marketingového mixu společnosti Penam, a.s. Důraz klade na složku Place. Na základě syntézy zjištěných informací navrhuje možná doporučení pro zlepšení marketingové pozice firmy. |
| Keywords: | 4P; marketingový mix; distribuce |
| Thesis title: | Analysis of Marketing Mix Tools in Penam, a.s |
|---|---|
| Author: | Kocábková, Eliška |
| Thesis type: | Bachelor thesis |
| Supervisor: | Luštický, Martin |
| Opponents: | Novák, Michal |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis analyses the parts of the marketing mix which are currently in use in Penam, a.s. Emphasis is placed to analysis the distribution mix. If it is need, helpful recommendation will be made. |
| Keywords: | 4P; Distribution; Marketig mix |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management of the Public Sector |
Information on submission and defense
| Date of assignment: | 20. 4. 2010 |
|---|---|
| Date of submission: | 22. 4. 2011 |
| Date of defense: | 12. 1. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/26265/podrobnosti |