Corporate social responsibility in the FMCG sector by the example of Kraft Foods
Thesis title: | Společenská odpovědnost firem v rámci kategorie FMCG na příkladu společnosti Kraft Foods |
---|---|
Author: | Melnik, Dzmitry |
Thesis type: | Bakalářská práce |
Supervisor: | Plášková, Alena |
Opponents: | Kořánová, Helena |
Thesis language: | Česky |
Abstract: | Společenská odpovědnost firem neboli Corporate Social Responsibility je v dnešní době nejaktuálnějším trendem v oblasti managementu a marketingu, který se stává nezbytnou součástí strategie každé firmy, která chce být úspěšná. Cílem bakalářské práce je na základě analýzy aktivit v oblasti společenské odpovědnosti společnosti Kraft Foods a společnosti Nestlé navrhnout možnosti rozšíření a propojení v marketingové komunikaci. |
Keywords: | Marketing; Společenská odpovědnost firem ; CSR aktivity |
Thesis title: | Corporate social responsibility in the FMCG sector by the example of Kraft Foods |
---|---|
Author: | Melnik, Dzmitry |
Thesis type: | Bachelor thesis |
Supervisor: | Plášková, Alena |
Opponents: | Kořánová, Helena |
Thesis language: | Česky |
Abstract: | Corporate Social Responsibility nowadays is the most recent trend in management and marketing, which is becoming an essential part of the strategy of every company that wants to be successful. The aim of the bachelor work is to suggest the possibility of expansion and interconnection of marketing communications, which will be based on analysis of activities in the area of social responsibility of Kraft Foods and Nestlé. |
Keywords: | CSR activities; Marketing; Corporate Social Responsibility |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
---|---|
Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Management |
Information on submission and defense
Date of assignment: | 5. 10. 2011 |
---|---|
Date of submission: | 31. 12. 2011 |
Date of defense: | 23. 1. 2012 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/33119/podrobnosti |