Quality of customer care in B2C in FMCG in the Czech republic
| Thesis title: | Úroveň péče o zákazníky B2C v oboru FMCG v ČR |
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| Author: | Krahulík, Jan |
| Thesis type: | Diplomová práce |
| Supervisor: | Barton, Monika |
| Opponents: | Müllerová, Jana |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá současnou úrovní zákaznické péče v oboru FMCG se zaměřením na supermarkety, obchody a restaurace. Metodika práce je založena na průzkumu spokojenosti zákazníků se současnou úrovní zákaznické péče a následné vytvoření návrhu na zvýšení této úrovně. Teoretický návrh je ověřen implementací na konkrétní společnosti. |
| Keywords: | FMCG; péče o zákazníka; spokojenost zákazníka |
| Thesis title: | Quality of customer care in B2C in FMCG in the Czech republic |
|---|---|
| Author: | Krahulík, Jan |
| Thesis type: | Diploma thesis |
| Supervisor: | Barton, Monika |
| Opponents: | Müllerová, Jana |
| Thesis language: | Česky |
| Abstract: | The diploma thesis describes current situation of customer care in FMCG with focus on supermarkets, shops and restaurants. The thesis is based on research of customer satisfaction with current situation and proposal for improvement. Proposal is described in theoretical way and suppported by implementation on the concrete company. |
| Keywords: | FMCG; customer satisfaction; customer care |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 24. 6. 2011 |
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| Date of submission: | 30. 4. 2012 |
| Date of defense: | 30. 5. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/32473/podrobnosti |