The use of political marketing tools in the campaign for regional elections of the South Moravian Region 2012
| Thesis title: | Využití nástrojů politického marketingu v předvolební kampani ODS ve volbách do krajského zastupitelstva Jihomoravského kraje 2012 |
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| Author: | Fuller, Jan |
| Thesis type: | Diplomová práce |
| Supervisor: | Boučková, Jana |
| Opponents: | Procházka, Dušan |
| Thesis language: | Česky |
| Abstract: | Práce analýzuje způsoby, jakými jsou Občanskou demokratickou stranou využívány metody politického marketingu v předvolební kampani ve volbách do krajského zastupitelstva Jihomoravského kraje v roce 2012 |
| Keywords: | předvolební kampaň; krajské volby; politický marketing |
| Thesis title: | The use of political marketing tools in the campaign for regional elections of the South Moravian Region 2012 |
|---|---|
| Author: | Fuller, Jan |
| Thesis type: | Diploma thesis |
| Supervisor: | Boučková, Jana |
| Opponents: | Procházka, Dušan |
| Thesis language: | Česky |
| Abstract: | The diploma thesis analyzes the ways in which the Civic Democratic Party use methods of political marketing in the election campaign for regional elections of the South Moravian Region in 2012 |
| Keywords: | election campaign; elections; political marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 25. 5. 2012 |
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| Date of submission: | 15. 12. 2012 |
| Date of defense: | 30. 1. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/37788/podrobnosti |