Contribution of Student Brand Manager to brand awareness
| Thesis title: | Přínos student brand managera pro povědomí o značce |
|---|---|
| Author: | Janík, Dan |
| Thesis type: | Diplomová práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Bunčák, Alexander |
| Thesis language: | Česky |
| Abstract: | Práce se zaměřuje na veškeré aspekty týkající se pozice Student Brand Manager a na marketingový výzkum, který má za účel podpořit tvrzení o přínosu Student Brand Managera v universitním městě. Práce obsahuje teoretické základy k pochopení tohoto tématu a věnuje se popisu společnosti Red Bull s důrazem na rozbor všech pozic, se kterými Student Brand Manager přijde během své práce do styku, tak, aby bylo zřejmé jeho místo v rámci marketingové struktury společnosti. Praktická část práce zjišťuje tendence týkající se povědomí o značce ve studentských lokalitách a vyhodnocuje přínos aktivit Student Brand Managera. Závěr obsahuje shrnutí všech zjištěných poznatků a v neposlední řadě doporučení pro Studen Brand Manager Coordinátora. |
| Keywords: | marketing research; student brand manager; marketing; consumer collecting |
| Thesis title: | Contribution of Student Brand Manager to brand awareness |
|---|---|
| Author: | Janík, Dan |
| Thesis type: | Diploma thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Bunčák, Alexander |
| Thesis language: | Česky |
| Abstract: | The work focuses on all aspects related to the position of Student Brand Manager and marketing research, which is intended to support the claim of the benefits of Student Brand Manager in the university town. The work includes theoretical basis for understanding this topic and is dedicated to the description of Red Bull, with emphasis on analysis of all positions with which Student Brand Manager comes during their work in contact, so as to make clear his position within the marketing structure. The practical part of this thesis investigates the trends of brand awareness in student areas and assesses the contribution of activities Student Brand Manager. The conclusion contains a summary of the findings and recommendations for Student Brand Manager Coordinator. |
| Keywords: | marketing; consumer collecting; marketing research; student brand manager |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 2. 3. 2011 |
|---|---|
| Date of submission: | 31. 12. 2012 |
| Date of defense: | 6. 2. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/30949/podrobnosti |
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