Customer loyalty building
| Thesis title: | Vytváření loajality zákazníka |
|---|---|
| Author: | Nováková, Veronika |
| Thesis type: | Bakalářská práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Ždiňáková, Tamara |
| Thesis language: | Česky |
| Abstract: | V této práci se budu zabývat věrností zákazníka. Uvedu zde příklad CRM v praxi, který má za cíl budovat v zákaznících věrnost ke značce nebo produktu tak, aby se zákazník vracel a byl se službami a výrobky spokojený. |
| Keywords: | CRM; Zákazník; Věrnost; Loajalita |
| Thesis title: | Customer loyalty building |
|---|---|
| Author: | Nováková, Veronika |
| Thesis type: | Bachelor thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Ždiňáková, Tamara |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis focuses on the customer loyalty. It gives an example of CRM project which aims to build the loyalty of customers to some brand or product so the customer would return to the company and would be satisfied with all products and services he get. |
| Keywords: | Customer; Loyalty; CRM |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 20. 9. 2012 |
|---|---|
| Date of submission: | 30. 5. 2013 |
| Date of defense: | 21. 5. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/38695/podrobnosti |
Files for download
Main text
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Opponent's review
Private file Download
Private file Download
Supervisor's review
Private file Download
Private file Download