Political Marketing and Internet
| Thesis title: | Politický marketing a Internet |
|---|---|
| Author: | Klyuchnikov, Alexander |
| Thesis type: | Bakalářská práce |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Procházka, Jan |
| Thesis language: | Česky |
| Abstract: | Cílem mojí práce je odhalit nové možnosti, výzvy a hrozby, které vyvstávají před politikou v souvislosti s rozvojem a rozšiřováním nových informačně komunikačních techologií. Role Internetu v moderní politické komunikaci na příkladu Ruska a Ameriky. |
| Keywords: | Politický marketing; Intenet; Rusko; Volby; Facebook; Sociální sítě; MySpace; Amerika; Politika |
| Thesis title: | Political Marketing and Internet |
|---|---|
| Author: | Klyuchnikov, Alexander |
| Thesis type: | Bachelor thesis |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Procházka, Jan |
| Thesis language: | Česky |
| Abstract: | The aim of my work is to discover new opportunities, challenges and threats that arise from the policy in connection with the development and dissemination of new information and communication technologies. The role of the Internet in modern political communication on the example of Russia and America. |
| Keywords: | Internet; MySpace; Political Marketing; Policy; Social networks; Elections; USA; Russia; Facebook |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 25. 2. 2009 |
|---|---|
| Date of submission: | 30. 5. 2009 |
| Date of defense: | 17. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19187/podrobnosti |