Marketing Strategy of the BLOCK Company
| Thesis title: | Marketingová strategie společnosti BLOCK, a.s |
|---|---|
| Author: | Osička, Václav |
| Thesis type: | Diplomová práce |
| Supervisor: | Votava, Libor |
| Opponents: | Jančálek, Pavel |
| Thesis language: | Česky |
| Abstract: | Cílem diplomové práce, jejímž tématem je "Marketingová strategie společnosti BLOCK a.s., je navrhnout marketingová opatření, která povedou ke zvýšení prodejnosti a konkurenceschopnosti systému Forlab. Závěrečná práce je rozdělena na teoretickou a praktickou část. V teoretické části se práce věnuje vymezení základních pojmů a souvislostí. V praktické části se práce věnuje podrobné analýze společnosti BLOCK a.s. |
| Keywords: | analýza; marketing; organizace |
| Thesis title: | Marketing Strategy of the BLOCK Company |
|---|---|
| Author: | Osička, Václav |
| Thesis type: | Diploma thesis |
| Supervisor: | Votava, Libor |
| Opponents: | Jančálek, Pavel |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis, the theme is "Marketing strategy BLOCK as a marketing design measures that will increase the marketability and competitiveness of Forlab. Final thesis is divided into theoretical and practical parts. The theoretical part deals with the definition of basic concepts and relationships. In the practical part deals with the detailed analysis of the company as BLOCK |
| Keywords: | analysis; organisation; marketing |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Social Sciences |
Information on submission and defense
| Date of assignment: | 7. 5. 2012 |
|---|---|
| Date of submission: | 28. 6. 2013 |
| Date of defense: | 12. 9. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/37601/podrobnosti |