Image selected Destination
| Thesis title: | Image vybrané destinace |
|---|---|
| Author: | Khristoforova, Natalia |
| Thesis type: | Diplomová práce |
| Supervisor: | Musil, Martin |
| Opponents: | Luštický, Martin |
| Thesis language: | Česky |
| Abstract: | Image destinace má velký význam v procesu rozhodování při výběru turistické destinace. Tato diplomová práce se zabývá analýzou přístupů k image, možnostem hodnocení a měření image destinace. Cílem práce je na základě existujících poznatků a modelů změřit image výbrané turistické destinace Republiky Sacha (Jakutsko). |
| Keywords: | cestovní ruch; Image destinace; Republika Sacha (Jakutsko) |
| Thesis title: | Image selected Destination |
|---|---|
| Author: | Khristoforova, Natalia |
| Thesis type: | Diploma thesis |
| Supervisor: | Musil, Martin |
| Opponents: | Luštický, Martin |
| Thesis language: | Česky |
| Abstract: | Destination image is of great importance in the decision-making process when selecting a tourist destination. This thesis analyzes the approaches to the image, the possibilities of evaluation and measurement of destination image. The aim of this thesis is to measure image of selected tourist destination Republic of Sakha Yakutia based on existing knowledge and measurement models. |
| Keywords: | Destination image; Republic of Sakha Yakutia; tourism |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 25. 10. 2011 |
|---|---|
| Date of submission: | 20. 12. 2013 |
| Date of defense: | 15. 1. 2014 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/33918/podrobnosti |