The Tourism Development within the Group of Municipalities Blatensko

The bachelor thesis focuses on the issue of tourism development within the microregion Svazek obcí Blatenska (SOB, Group of Municipalities Blatensko). The aim of the thesis is to analyse the potential of the SOB microregion for the development of tourism, to evaluate the possibilities and limits of tourist development from the point of view of local administration representatives, businessmen, service providers and representatives of local societies, and to offer suggestions for potential further development based on these findings. In the first part, definitions of key terms are provided and fields of interest are specified. The second part characterises SOB, describes and evaluates the infrastructure of tourism and provides a comprehensive summary of the attractions of the discussed area. The third part is concerned with the analysis of tourism within the SOB microregion from the point of view of selected groups of interest. It also includes suggestions for making use of the region's potential for tourism development. To achieve the aim of the thesis, available literature on relevant issues was analysed and a questionnaire survey was conducted. The work combines an objective analysis of the region's potential with the views and opinions of local entities involved. As a result, it provides a complex insight into tourism in the given microregion and can serve as inspiration for the SOB villages regarding their future steps in tourism development.