Using implements of marketing mix in society pharmaceutical
| Thesis title: | Uplatnění nástrojů marketingového mixu ve farmaceutické spoečnosti |
|---|---|
| Author: | Podlešáková, Markéta Bc. |
| Thesis type: | Diplomová práce |
| Supervisor: | Lešetický, Ondřej |
| Opponents: | Ječmínková, Monika |
| Thesis language: | Česky |
| Abstract: | Popis a zhodnocení užití marketingového mixu ve farmaceutické společnosti. |
| Keywords: | farmaceutický průmysl; farmaceutická společnost; marketingový mix |
| Thesis title: | Using implements of marketing mix in society pharmaceutical |
|---|---|
| Author: | Podlešáková, Markéta Bc. |
| Thesis type: | Diploma thesis |
| Supervisor: | Lešetický, Ondřej |
| Opponents: | Ječmínková, Monika |
| Thesis language: | Česky |
| Abstract: | |
| Keywords: |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Institute of Health Services Management |
Information on submission and defense
| Date of assignment: | - |
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| Date of submission: | - |
| Date of defense: | 27. 9. 2007 |
| Identifier in the InSIS system: |