Marketing strategy of dance school
| Thesis title: | Marketingová strategie taneční školy |
|---|---|
| Author: | Muranová, Klára |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Jesenský, Daniel |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá problematikou marketingu služeb a návrhem marketingové strategie, který se opírá o teoretickou část diplomové práce. Za pomoci situační analýzy v praktické části včetně dotazníkového šetření jsou navrženy konkrétní řešení marketingové strategie pro taneční školu Team GJ v roce 2015. |
| Keywords: | služby; taneční škola; tanec; strategie; marketing |
| Thesis title: | Marketing strategy of dance school |
|---|---|
| Author: | Muranová, Klára |
| Thesis type: | Diploma thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Jesenský, Daniel |
| Thesis language: | Česky |
| Abstract: | The thesis deals with marketing strategy of dance school. The goal of the thesis is to create specific marketing solutions how to bring new customers to the business and retain clients' loyalty. The practical part contains interviews with current clients of the dance school, PEST and SWOT analyses and proposition of marketing strategy - using the marketing mix - for the next season of Team GJ in 2015. |
| Keywords: | services; dance school; strategy; dance; marketing |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 16. 10. 2013 |
|---|---|
| Date of submission: | 30. 11. 2014 |
| Date of defense: | 14. 1. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/44919/podrobnosti |