Analysis of international market strategy and growth opportunities for the garment industry in Bulgaria : a case applied to C&A
| Thesis title: | Analysis of international market strategy and growth opportunities for the garment industry in Bulgaria : a case applied to C&A |
|---|---|
| Author: | Bonhomme, Raphael |
| Thesis type: | Diploma thesis |
| Supervisor: | Štěrbová, Ludmila |
| Opponents: | Nidam, Anass |
| Thesis language: | English |
| Abstract: | The thesis attempts to analyze the international business strategy of the company C&A and its search of growth opportunities for the context of Bulgaria. The study relates to international business issues and successively provides a comprehensive overview of potential in the retail industry in Bulgaria as well as critical analysis on the interest of the company to internationalize its activity on the market. The thesis brings sufficient baseline whether to enter the market and how to be successful there. |
| Keywords: | C&A in Bulgaria; Internationalization strategy; Retail industry |
| Thesis title: | Analysis of international market strategy and growth opportunities for the retail garment industry in Bulgaria: a case applied to C&A |
|---|---|
| Author: | Bonhomme, Raphael |
| Thesis type: | Diplomová práce |
| Supervisor: | Štěrbová, Ludmila |
| Opponents: | Nidam, Anass |
| Thesis language: | English |
| Abstract: | Tato práce analyzuje mezinárodní obchodní strategie společnosti C & A a hledání příležitostí k růstu v Bulharsku. Studie se týká mezinárodních obchodních problémů a postupně poskytuje ucelený přehled o potenciálu v oblasti maloobchodu v Bulharsku, jakož i kritickou analýzu zájmu společnosti na expanzi do zahraničí. Práce přináší dostatečné informace, zda vstoupit na trh a jestli vstup na trh bude úspěšný. |
| Keywords: | C & A v Bulharsku; maloobchodní řetězce; Internacionalizační strategie |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/International Business - Central European Business Realities |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 15. 7. 2014 |
|---|---|
| Date of submission: | 30. 7. 2015 |
| Date of defense: | 5. 2. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/48660/podrobnosti |