Analysis of Marketing Mix Tools of a chosen Company with Emphasis on Communication
| Thesis title: | Analýza marketingového mixu vybrané společnosti s důrazem na komunikaci |
|---|---|
| Author: | Čvanda, Michal |
| Thesis type: | Bakalářská práce |
| Supervisor: | Svoboda, Petr |
| Opponents: | Řepová, Helena |
| Thesis language: | Česky |
| Abstract: | Cílem této práce je popis marketingového mixu s důrazem na komunikaci, zhodnocení vhodnosti využití jeho jednotlivých nástrojů ve společnosti Czech rent a car s.r.o. (Europcar) a navržení případných doporučení ke zlepšení stávajícího stavu. |
| Keywords: | podnikatelské koncepce; marketingový mix; marketing; marketingová komunikace |
| Thesis title: | Analysis of Marketing Mix Tools of a chosen Company with Emphasis on Communication |
|---|---|
| Author: | Čvanda, Michal |
| Thesis type: | Bachelor thesis |
| Supervisor: | Svoboda, Petr |
| Opponents: | Řepová, Helena |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is a decription of the marketing mix tools, with an emphasis on communication, assessment of the appropriateness of the various marketing tools used at Czech Rent a Car Ltd. (Europcar) and proposal of recommendations to improve the current situation. |
| Keywords: | marketing communication; marketing; marketing mix; business concept |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 26. 4. 2014 |
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| Date of submission: | 20. 4. 2015 |
| Date of defense: | 25. 6. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/47688/podrobnosti |