Unconventional measures implemented by ECB since the beginning of the last world financial crisis and their impact on the market valuation of the euro area banking sector

Thesis brings broader picture about the relationship between unconventional measures implemented by ECB and valuation of banking sector in the Eurozone. It also examines implementation of unconventional measures with regard to the three crises, which struggled European economy in the years thereafter the beginning of the last financial crises. Attention is also directed towards factors which have direct impact on the valuation of banks and are influenced by steps adopted by monetary authority. For this purpose two stage dividend discount model, model of economic value added, and price to book ratio model are used. Main tools necessary for the analysis are databases of the platform Bloomberg and statistics gathered by ECB. Hypothesis suggesting the positive relationship between unconventional measures implemented by ECB and valuation of banking sector in the Eurozone is proved for mid-term horizon. In case of immediate reaction of shares the results are divided based on the structure of specific measure and also on the expectations of financial market. Thesis as a whole confirms the positive effects of unconventional measures on the valuation of shares, therefore entice to additional research. In fact sometimes monetary policy might cause distortion in the prices on the financial markets and endanger main goals of central bank.