Online and Smartphone Consumer Behaviour of Spanish Millennials
| Thesis title: | Online and Smartphone Consumer Behaviour of Spanish Millennials |
|---|---|
| Author: | Perez Montesa, Luis |
| Thesis type: | Diploma thesis |
| Supervisor: | Král, Petr |
| Opponents: | Zlatić, Marija |
| Thesis language: | English |
| Abstract: | Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population. |
| Keywords: | consumer behaviour; online; smartphones |
| Thesis title: | Online and Smartphone Consumer Behaviour of Spanish Millennials |
|---|---|
| Author: | Perez Montesa, Luis |
| Thesis type: | Diplomová práce |
| Supervisor: | Král, Petr |
| Opponents: | Zlatić, Marija |
| Thesis language: | English |
| Abstract: | Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population. |
| Keywords: | consumer; Online; smartphones |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 8. 10. 2015 |
|---|---|
| Date of submission: | 15. 5. 2016 |
| Date of defense: | 9. 6. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/54599/podrobnosti |