Strategic Analysis of the Air Astana Company

Thesis title: Strategic Analysis of the Air Astana Company
Author: Mansurova, Benazir
Thesis type: Bachelor thesis
Supervisor: Kubíček, Aleš
Opponents: Machek, Ondřej
Thesis language: English
Abstract:
The main goal of this bachelor thesis was the implementation of the strategic analysis and further formulation of strategic comments and recommendations for the Air Astana Company. This goal was reached by the identification of the strength and weaknesses of the company and opportunities and threats that can influence the company from the external environment. The work is divided into theoretical and practical parts. In the theoretical part was described the theory of strategic management, strategy and different types of strategic analysis. Whereas the practical part is focused on the application of various types of strategic analysis for the Air Astana Company. In the conclusion were summarized all results of the strategic analysis of the Air Astana Company and provided strategical recommendations.
Keywords: PESTEL; Porter's 5 Forces Analysis; SWOT; Strategic Analysis; Strategic Management
Thesis title: Strategic Analysis of the Air Astana
Author: Mansurova, Benazir
Thesis type: Bakalářská práce
Supervisor: Kubíček, Aleš
Opponents: Machek, Ondřej
Thesis language: English
Abstract:
The main goal of this bachelor thesis was the implementation of the strategic analysis and further formulation of strategic comments and recommendations for the Air Astana Company. This goal was reached by the identification of the strength and weaknesses of the company and opportunities and threats that can influence the company from the external environment. The work is divided into theoretical and practical parts. In the theoretical part was described the theory of strategic management, strategy and different types of strategic analysis. Whereas the practical part is focused on the application of various types of strategic analysis for the Air Astana Company. In the conclusion were summarized all results of the strategic analysis of the Air Astana Company and provided strategical recommendations.
Keywords: Porter's 5 Forces Analysis; PESTEL; Strategic Management; SWOT; Strategic Analysis

Information about study

Study programme: Ekonomika a management/Corporate Finance and Management
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 18. 12. 2015
Date of submission: 20. 4. 2016
Date of defense: 1. 6. 2016
Identifier in the InSIS system: https://insis.vse.cz/zp/55626/podrobnosti

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