Strategic Analysis of the Air Astana Company
Thesis title: | Strategic Analysis of the Air Astana Company |
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Author: | Mansurova, Benazir |
Thesis type: | Bachelor thesis |
Supervisor: | Kubíček, Aleš |
Opponents: | Machek, Ondřej |
Thesis language: | English |
Abstract: | The main goal of this bachelor thesis was the implementation of the strategic analysis and further formulation of strategic comments and recommendations for the Air Astana Company. This goal was reached by the identification of the strength and weaknesses of the company and opportunities and threats that can influence the company from the external environment. The work is divided into theoretical and practical parts. In the theoretical part was described the theory of strategic management, strategy and different types of strategic analysis. Whereas the practical part is focused on the application of various types of strategic analysis for the Air Astana Company. In the conclusion were summarized all results of the strategic analysis of the Air Astana Company and provided strategical recommendations. |
Keywords: | PESTEL; Porter's 5 Forces Analysis; SWOT; Strategic Analysis; Strategic Management |
Thesis title: | Strategic Analysis of the Air Astana |
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Author: | Mansurova, Benazir |
Thesis type: | Bakalářská práce |
Supervisor: | Kubíček, Aleš |
Opponents: | Machek, Ondřej |
Thesis language: | English |
Abstract: | The main goal of this bachelor thesis was the implementation of the strategic analysis and further formulation of strategic comments and recommendations for the Air Astana Company. This goal was reached by the identification of the strength and weaknesses of the company and opportunities and threats that can influence the company from the external environment. The work is divided into theoretical and practical parts. In the theoretical part was described the theory of strategic management, strategy and different types of strategic analysis. Whereas the practical part is focused on the application of various types of strategic analysis for the Air Astana Company. In the conclusion were summarized all results of the strategic analysis of the Air Astana Company and provided strategical recommendations. |
Keywords: | Porter's 5 Forces Analysis; PESTEL; Strategic Management; SWOT; Strategic Analysis |
Information about study
Study programme: | Ekonomika a management/Corporate Finance and Management |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of strategy |
Information on submission and defense
Date of assignment: | 18. 12. 2015 |
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Date of submission: | 20. 4. 2016 |
Date of defense: | 1. 6. 2016 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/55626/podrobnosti |