Analysis of marketing channels and their utility in the field of language schools
| Thesis title: | Analýza marketingových kanálů trhu služeb a analýza jejich užitku pro konkrétní obor |
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| Author: | Romantseva, Anna |
| Thesis type: | Diplomová práce |
| Supervisor: | Tahal, Radek |
| Opponents: | Horová, Olga |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce pojednává o marketingových kanálech používaných v oboru jazykových škol. |
| Keywords: | marketingový mix; obchodní zástupce; frekvence nákupu |
| Thesis title: | Analysis of marketing channels and their utility in the field of language schools |
|---|---|
| Author: | Romantseva, Anna |
| Thesis type: | Diploma thesis |
| Supervisor: | Tahal, Radek |
| Opponents: | Horová, Olga |
| Thesis language: | Česky |
| Abstract: | This thesis deals with the marketing channels used in the field of language schools. It also deals with company profiles, an identical part of study criteria, frequency and nature of the purchases. |
| Keywords: | marketing mix; sales man; frequency of purchase |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 14. 1. 2016 |
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| Date of submission: | 20. 5. 2016 |
| Date of defense: | 7. 6. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/55783/podrobnosti |