Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
| Thesis title: | Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management |
|---|---|
| Author: | Kusch, Katharina |
| Thesis type: | Diploma thesis |
| Supervisor: | Lhotáková, Markéta |
| Opponents: | Zlatić, Marija |
| Thesis language: | English |
| Abstract: | The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn. |
| Keywords: | Consumer Loyalty; Revenue Management; Consumer Behavior; Airline Network; Price Discrimination; Airline Industry |
| Thesis title: | Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management |
|---|---|
| Author: | Kusch, Katharina |
| Thesis type: | Diplomová práce |
| Supervisor: | Lhotáková, Markéta |
| Opponents: | Zlatić, Marija |
| Thesis language: | English |
| Abstract: | The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn. |
| Keywords: | Revenue Management; Consumer Behavior; Consumer Loyalty; Price Discrimination; Airline Industry; Airline Network |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 9. 3. 2016 |
|---|---|
| Date of submission: | 31. 8. 2016 |
| Date of defense: | 16. 1. 2017 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/56844/podrobnosti |