The possibilities of using the principles of revenue management and marketing promotion in food & beverage department of selected hotel

Thesis title: Možnosti využití principů revenue managementu a marketingové propagace v úseku Food&Beverage vybraného hotelu
Author: Trnková, Lucie
Thesis type: Diplomová práce
Supervisor: Jenčková, Jiřina
Opponents: Indrová, Jarmila
Thesis language: Česky
Abstract:
Diplomová práce se zabývá analýzou řízení oddělení food & beverage managementu a marketingové propagace stravovacích zařízení Clarion Congress Hotel Prague. V práci je představen současný stav aplikace revenue managementu a propagace restaurací, na který byly následně hledány možnosti zefektivnění provozu za účelem zvýšení tržeb vzhledem k teoretickým poznatkům.
Keywords: revenue management; marketingová propagace; congress hotel; food & beverage
Thesis title: The possibilities of using the principles of revenue management and marketing promotion in food & beverage department of selected hotel
Author: Trnková, Lucie
Thesis type: Diploma thesis
Supervisor: Jenčková, Jiřina
Opponents: Indrová, Jarmila
Thesis language: Česky
Abstract:
This thesis presents an analysis of the management of the food & beverage department and marketing promotion of catering facilities in Clarion Congress Hotel Prague. The work examines the current state of an application of revenue management and promotion of restaurants, and subsequent research conducted on opportunities to streamline operations to increase sales based on theoretical knowledge.
Keywords: revenue management; food & beverage; congress hotel; marketing promotion

Information about study

Study programme: Mezinárodní ekonomické vztahy/Cestovní ruch
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of International Relations
Department: Department of Tourism

Information on submission and defense

Date of assignment: 16. 6. 2014
Date of submission: 29. 4. 2016
Date of defense: 30. 5. 2016
Identifier in the InSIS system: https://insis.vse.cz/zp/48247/podrobnosti

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