The possibilities of using the principles of revenue management and marketing promotion in food & beverage department of selected hotel
| Thesis title: | Možnosti využití principů revenue managementu a marketingové propagace v úseku Food&Beverage vybraného hotelu |
|---|---|
| Author: | Trnková, Lucie |
| Thesis type: | Diplomová práce |
| Supervisor: | Jenčková, Jiřina |
| Opponents: | Indrová, Jarmila |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá analýzou řízení oddělení food & beverage managementu a marketingové propagace stravovacích zařízení Clarion Congress Hotel Prague. V práci je představen současný stav aplikace revenue managementu a propagace restaurací, na který byly následně hledány možnosti zefektivnění provozu za účelem zvýšení tržeb vzhledem k teoretickým poznatkům. |
| Keywords: | revenue management; marketingová propagace; congress hotel; food & beverage |
| Thesis title: | The possibilities of using the principles of revenue management and marketing promotion in food & beverage department of selected hotel |
|---|---|
| Author: | Trnková, Lucie |
| Thesis type: | Diploma thesis |
| Supervisor: | Jenčková, Jiřina |
| Opponents: | Indrová, Jarmila |
| Thesis language: | Česky |
| Abstract: | This thesis presents an analysis of the management of the food & beverage department and marketing promotion of catering facilities in Clarion Congress Hotel Prague. The work examines the current state of an application of revenue management and promotion of restaurants, and subsequent research conducted on opportunities to streamline operations to increase sales based on theoretical knowledge. |
| Keywords: | revenue management; food & beverage; congress hotel; marketing promotion |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Cestovní ruch |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Tourism |
Information on submission and defense
| Date of assignment: | 16. 6. 2014 |
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| Date of submission: | 29. 4. 2016 |
| Date of defense: | 30. 5. 2016 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/48247/podrobnosti |