Strategic framework for Commercial Real Estate Investment in CEE region. The Case of Commercial Real Estate in Prague, Czech Republic

Thesis title: Strategic framework for Commercial Real Estate Investment in CEE region. The Case of Commercial Real Estate in Prague, Czech Republic
Author: Burman, Ksenia
Thesis type: Diploma thesis
Supervisor: Tyll, Ladislav
Opponents: Krause, Josef
Thesis language: English
Abstract:
The goal of this thesis is to show on the real case study how to open successful shopping centre in Prague. For this I have analysed the industry, identified key success factors and future trends, prepared the CEE market outlook and compared the situation in CEE capitals. Then I moved to the case study for opening SC Bubny in Prague 7. I have made PESTLE analysis, described the project and its current situation, analysed the catchment area, competitors and created a customer profile according to demographic situation in the catchment area. Based on the research and trends I have made a concept for SC Bubny, including the size of the SC, leasing plan, events and services that should be offered and then assessed its profitability and prepared valuation. As a result I have received potentially successful shopping centre with good profitability ratios and a framework for opening a SC in Prague.
Keywords: Shopping centre; Commercial real estate; CEE; Investment
Thesis title: Strategický framework pro investice do komercních nemovitostí v CEE regionu
Author: Burman, Ksenia
Thesis type: Diplomová práce
Supervisor: Tyll, Ladislav
Opponents: Krause, Josef
Thesis language: English
Abstract:
The goal of this thesis is to show on the real case study how to open successful shopping centre in Prague. For this I have analysed the industry, identified key success factors and future trends, prepared the CEE market outlook and compared the situation in CEE capitals. Then I moved to the case study for opening SC Bubny in Prague 7. I have made PESTLE analysis, described the project and its current situation, analysed the catchment area, competitors and created a customer profile according to demographic situation in the catchment area. Based on the research and trends I have made a concept for SC Bubny, including the size of the SC, leasing plan, events and services that should be offered and then assessed its profitability and prepared valuation. As a result I have received potentially successful shopping centre with good profitability ratios and a framework for opening a SC in Prague.
Keywords: CEE; Komerční němovitosí; nakupní centra

Information about study

Study programme: Ekonomika a management/International Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 25. 11. 2014
Date of submission: 30. 4. 2015
Date of defense: 9. 9. 2015
Identifier in the InSIS system: https://insis.vse.cz/zp/50381/podrobnosti

Files for download

    Last update: