Strategic framework for Commercial Real Estate Investment in CEE region. The Case of Commercial Real Estate in Prague, Czech Republic
| Thesis title: | Strategic framework for Commercial Real Estate Investment in CEE region. The Case of Commercial Real Estate in Prague, Czech Republic |
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| Author: | Burman, Ksenia |
| Thesis type: | Diploma thesis |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Krause, Josef |
| Thesis language: | English |
| Abstract: | The goal of this thesis is to show on the real case study how to open successful shopping centre in Prague. For this I have analysed the industry, identified key success factors and future trends, prepared the CEE market outlook and compared the situation in CEE capitals. Then I moved to the case study for opening SC Bubny in Prague 7. I have made PESTLE analysis, described the project and its current situation, analysed the catchment area, competitors and created a customer profile according to demographic situation in the catchment area. Based on the research and trends I have made a concept for SC Bubny, including the size of the SC, leasing plan, events and services that should be offered and then assessed its profitability and prepared valuation. As a result I have received potentially successful shopping centre with good profitability ratios and a framework for opening a SC in Prague. |
| Keywords: | Shopping centre; Commercial real estate; CEE; Investment |
| Thesis title: | Strategický framework pro investice do komercních nemovitostí v CEE regionu |
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| Author: | Burman, Ksenia |
| Thesis type: | Diplomová práce |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Krause, Josef |
| Thesis language: | English |
| Abstract: | The goal of this thesis is to show on the real case study how to open successful shopping centre in Prague. For this I have analysed the industry, identified key success factors and future trends, prepared the CEE market outlook and compared the situation in CEE capitals. Then I moved to the case study for opening SC Bubny in Prague 7. I have made PESTLE analysis, described the project and its current situation, analysed the catchment area, competitors and created a customer profile according to demographic situation in the catchment area. Based on the research and trends I have made a concept for SC Bubny, including the size of the SC, leasing plan, events and services that should be offered and then assessed its profitability and prepared valuation. As a result I have received potentially successful shopping centre with good profitability ratios and a framework for opening a SC in Prague. |
| Keywords: | CEE; Komerční němovitosí; nakupní centra |
Information about study
| Study programme: | Ekonomika a management/International Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 25. 11. 2014 |
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| Date of submission: | 30. 4. 2015 |
| Date of defense: | 9. 9. 2015 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/50381/podrobnosti |