Global risks and their influence on the market entrance strategies of business to business companies
Thesis title: | Global risks and their influence on the market entrance strategies of business to business companies |
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Author: | Rudenko, Kirill |
Thesis type: | Diploma thesis |
Supervisor: | Cook, Gina |
Opponents: | Štěrbová, Ludmila |
Thesis language: | English |
Abstract: | This work is dedicated to the problematic of interconnectivity of global risks landscape to the market entry strategies of a company, market entry strategy in particular. The aim is to show the significance of risks and how neglecting the risk and being passive about receiving a deeper insight into the nature of risk can be disastrous for the company's goals and wellbeing. The area of application is East Asia. The studied cases concern multinational corporations and their activities on the global scale. |
Keywords: | Global Risks; Multinational Corporations; Marketing; Eastern Asia |
Thesis title: | Globální rizika a jejich vliv strategie vstupu na trh pro business 2 business společností |
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Author: | Rudenko, Kirill |
Thesis type: | Diplomová práce |
Supervisor: | Cook, Gina |
Opponents: | Štěrbová, Ludmila |
Thesis language: | English |
Abstract: | Tato práce je věnována problematice propojení globálních rizik a strategií vstupu společností na mezinárodní trh. Cílem je ukázat význam rizik a nebezpečí pasivního postaveni vůči riziku, což může mít katastrofální výsledky pro nadnárodní společnost. Oblast implementace je východní Asie. Sledované případy se týkají nadnárodních korporací a jejich aktivit v celosvětovém měřítku. |
Keywords: | marketing; Globální rizika; mezinárodní trh; východní Asie |
Information about study
Study programme: | Ekonomika a management/International Business - Central European Business Realities |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of International Relations |
Department: | Department of International Business |
Information on submission and defense
Date of assignment: | 6. 11. 2013 |
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Date of submission: | 15. 5. 2014 |
Date of defense: | 27. 1. 2015 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/45388/podrobnosti |