Global risks and their influence on the market entrance strategies of business to business companies

Thesis title: Global risks and their influence on the market entrance strategies of business to business companies
Author: Rudenko, Kirill
Thesis type: Diploma thesis
Supervisor: Cook, Gina
Opponents: Štěrbová, Ludmila
Thesis language: English
Abstract:
This work is dedicated to the problematic of interconnectivity of global risks landscape to the market entry strategies of a company, market entry strategy in particular. The aim is to show the significance of risks and how neglecting the risk and being passive about receiving a deeper insight into the nature of risk can be disastrous for the company's goals and wellbeing. The area of application is East Asia. The studied cases concern multinational corporations and their activities on the global scale.
Keywords: Global Risks; Multinational Corporations; Marketing; Eastern Asia
Thesis title: Globální rizika a jejich vliv strategie vstupu na trh pro business 2 business společností
Author: Rudenko, Kirill
Thesis type: Diplomová práce
Supervisor: Cook, Gina
Opponents: Štěrbová, Ludmila
Thesis language: English
Abstract:
Tato práce je věnována problematice propojení globálních rizik a strategií vstupu společností na mezinárodní trh. Cílem je ukázat význam rizik a nebezpečí pasivního postaveni vůči riziku, což může mít katastrofální výsledky pro nadnárodní společnost. Oblast implementace je východní Asie. Sledované případy se týkají nadnárodních korporací a jejich aktivit v celosvětovém měřítku.
Keywords: marketing; Globální rizika; mezinárodní trh; východní Asie

Information about study

Study programme: Ekonomika a management/International Business - Central European Business Realities
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of International Relations
Department: Department of International Business

Information on submission and defense

Date of assignment: 6. 11. 2013
Date of submission: 15. 5. 2014
Date of defense: 27. 1. 2015
Identifier in the InSIS system: https://insis.vse.cz/zp/45388/podrobnosti

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