The Benefits of Social Media as a Means of Business Development for Small Organizations
| Thesis title: | The Benefits of Social Media as a Means of Business Development for Small Organizations |
|---|---|
| Author: | Latapie, Madeleine |
| Thesis type: | Diploma thesis |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Karlíček, Miroslav |
| Thesis language: | English |
| Abstract: | Social media presents a big challenge to organizations that have, up till recent years, been able to control their overall business development through traditional media channels. Despute the large amount of advocates who believe these new information technologies offer benefits to small organizations, some CEOs remain skeptical.The Author, through her research and study entitled "The Benefits of Social Media as a means of Business Development for Small Organizations", hopes to make visible the importance of the tool and make the case for change by exploring how social media can increase business development for small B2C businsses. |
| Keywords: | Business-to-consumer; Business Development; Social Media |
| Thesis title: | The Benefits of Social Media Use as a means of Business Development for Small Organizations |
|---|---|
| Author: | Latapie, Madeleine |
| Thesis type: | Diplomová práce |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Karlíček, Miroslav |
| Thesis language: | English |
| Abstract: | Social media presents a big challenge to organizations that have, up till recent years, been able to control their overall business development through traditional media channels. Despute the large amount of advocates who believe these new information technologies offer benefits to small organizations, some CEOs remain skeptical.The Author, through her research and study entitled "The Benefits of Social Media as a means of Business Development for Small Organizations", hopes to make visible the importance of the tool and make the case for change by exploring how social media can increase business development for small B2C businsses. |
| Keywords: | Business-to-Consumer; Social Media; Business Development |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | The Department of Business Economics |
Information on submission and defense
| Date of assignment: | 6. 12. 2013 |
|---|---|
| Date of submission: | 20. 6. 2014 |
| Date of defense: | 16. 9. 2014 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/45795/podrobnosti |