Proposal of Media campaign for Student SMS Gratis
Thesis title: | Návrh mediální kampaně služby Student SMS Grátis |
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Author: | Engel, Filip |
Thesis type: | Diplomová práce |
Supervisor: | Mottlová, Libuše |
Opponents: | Téglássy, Rudolf |
Thesis language: | Česky |
Abstract: | Práce mapuje dosavadní komunikaci Vodafone a srovnává s konkurenty.
Teoreticky shrnuje výhody a nevýhody jednotlivých mediatypů. Představuje novou službu a navrhuje možnost její propagace. |
Keywords: | mobilní operator; student sms gratis; oskar; mediální kampaň; vodafone |
Thesis title: | Proposal of Media campaign for Student SMS Gratis |
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Author: | Engel, Filip |
Thesis type: | Diploma thesis |
Supervisor: | Mottlová, Libuše |
Opponents: | Téglássy, Rudolf |
Thesis language: | Česky |
Abstract: | |
Keywords: |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 4. 5. 2008 |
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Date of submission: | 4. 5. 2008 |
Date of defense: | 28. 5. 2008 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/8549/podrobnosti |