Cause Related Marketing in culture
| Thesis title: | Sdílený marketing v kultuře |
|---|---|
| Author: | Doubková, Veronika |
| Thesis type: | Diplomová práce |
| Supervisor: | Tyslová, Irena |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se věnuje problematice financování kulturních organizací v kontextu neziskového sektoru. Cílem práce je představit sdílený marketing jako marketingový nástroj, jehož prostřednictvím mohou kulturní organizace financovat veřejně prospěšné projekty, navázat dlouhodobá partnerství s komerčními subjekty a získat nové příznivce své organizace. |
| Keywords: | financování kulturních organizací; neziskový sektor; kulturní organizace; sdílený marketing |
| Thesis title: | Cause Related Marketing in culture |
|---|---|
| Author: | Doubková, Veronika |
| Thesis type: | Diploma thesis |
| Supervisor: | Tyslová, Irena |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | The Master thesis deals with the issue of cultural organizations in the context of the non-profit sector and its financing. The aim of this work is to introduce the Cause Related Marketing as a marketing tool which could fund the community projects of cultural organizations, establish long-term partnerships with commercial entities and get new supporters of the cultural organization. |
| Keywords: | non-profit sector; Cause Related Marketing.; funding of cultural organizations; cultural organizations |
Information about study
| Study programme: | Ekonomika a management/Arts Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Arts management |
Information on submission and defense
| Date of assignment: | 27. 6. 2012 |
|---|---|
| Date of submission: | 2. 9. 2013 |
| Date of defense: | 10. 9. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/38254/podrobnosti |