Automotive Dealer Network and Electric Mobility

Thesis title: Automotive Dealer Network and Electric Mobility
Author: Reh, Markus
Thesis type: Diploma thesis
Supervisor: Tyll, Ladislav
Opponents: Strouhal, Jiří
Thesis language: English
Abstract:
The target of the thesis consists of a proposal to the Dealer Network Strategy Department of a global player in the automotive industry. The proposition contains an estimate number of electric dealerships in a determined country where electric vehicles of this manufacturer will be available in the near future. An adequate research and utilization of data is ensured with the help of diverse tools. Moreover, developed recommendations are derived by means of a case comparison and scenario analyses. The thesis is concluded by a management matrix that outlines the proposed development of electric dealers within the focus period of 2013 until 2021.
Keywords: Original Equipment Manufacturer; Automotive Industry; Battery Electric Vehicle
Thesis title: Automotive Dealer Network and Electric Mobility
Author: Reh, Markus
Thesis type: Diplomová práce
Supervisor: Tyll, Ladislav
Opponents: Strouhal, Jiří
Thesis language: English
Abstract:
The target of the thesis consists of a proposal to the Dealer Network Strategy Department of a global player in the automotive industry. The proposition contains an estimate number of electric dealerships in a determined country where electric vehicles of this manufacturer will be available in the near future. An adequate research and utilization of data is ensured with the help of diverse tools. Moreover, developed recommendations are derived by means of a case comparison and scenario analyses. The thesis is concluded by a management matrix that outlines the proposed development of electric dealers within the focus period of 2013 until 2021.
Keywords: Battery Electric Vehicle; Original Equipment Manufacturer; Automotive Industry

Information about study

Study programme: Ekonomika a management/International Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: The Department of Business Economics

Information on submission and defense

Date of assignment: 6. 12. 2012
Date of submission: 1. 9. 2013
Date of defense: 19. 9. 2013
Identifier in the InSIS system: https://insis.vse.cz/zp/40589/podrobnosti

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