Marketing and Strategic Analysis of PRESTIGE PRODUCTS ČR, Ltd
| Thesis title: | Marketingová a strategická analýza společnosti PRESTIGE PRODUCTS ČR, s.r.o |
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| Author: | Procházková, Věra |
| Thesis type: | Diplomová práce |
| Supervisor: | Skokanová, Dagmar |
| Opponents: | Caletková, Tereza |
| Thesis language: | Česky |
| Abstract: | Cílem práce je shrnout poznatky o společnosti Prestige Products ČR, s.r.o. a popsat prostřednictvím analýz (4P, SWOT, PEST, Porterův model pěti sil) prostředí, ve kterém působí za účelem zlepšení pozice na trhu. Přínosem práce je komplexní analýza společnosti Prestige Products ČR, s.r.o. z pohledu marketingového mixu a postavení společnosti na trhu, dále návrhy na posílení pozice společnosti na trhu. |
| Keywords: | Porterův model pěti sil; PEST analýza; 4P analýza; SWOT analýza; marketing |
| Thesis title: | Marketing and Strategic Analysis of PRESTIGE PRODUCTS ČR, Ltd |
|---|---|
| Author: | Procházková, Věra |
| Thesis type: | Diploma thesis |
| Supervisor: | Skokanová, Dagmar |
| Opponents: | Caletková, Tereza |
| Thesis language: | Česky |
| Abstract: | The thesis' aim is to summarize the knowledge about company Prestige Products CR, s.r.o. and described through analysis (4P, SWOT, PEST, Porter's five forces model) environment in which they operate in order to improve market position. Contribution of this thesis is a comprehensive analysis of company Prestige Products CR, s.r.o. from the perspective of the marketing mix and its market position, further proposals to strengthen the company's position in the market. |
| Keywords: | Porter´s five forces model; PEST analysis; SWOT analysis; 4P analysis; marketing |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 3. 12. 2012 |
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| Date of submission: | 6. 9. 2013 |
| Date of defense: | 13. 9. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/43723/podrobnosti |