Multi level marketing
| Thesis title: | Multi level marketing |
|---|---|
| Author: | Sedlák, Pavel |
| Thesis type: | Diplomová práce |
| Supervisor: | Kašparová, Eva |
| Opponents: | Franková, Emilie |
| Thesis language: | Česky |
| Abstract: | Diplomová práce vymezuje problematiku multi level marketingu. Tato obchodní metoda se neustále velmi rapidním tempem rozšiřuje mezi lidmi, kteří hledají způsob zvýšení finančního příjmu. Uvádí důvody pro dlouhodobý rozvoj podnikání právě v této oblasti. Zároveň popisuje metodiku komunikace během jednání jednotlivých distributorů. Nastiňuje manuál pro začínající distributory v oblasti multi level marketingu. |
| Keywords: | manuál; metodika komunikace; cashflow kvadrant; pyramidové hry; vymezení |
| Thesis title: | Multi level marketing |
|---|---|
| Author: | Sedlák, Pavel |
| Thesis type: | Diploma thesis |
| Supervisor: | Kašparová, Eva |
| Opponents: | Franková, Emilie |
| Thesis language: | Česky |
| Abstract: | The diploma thesis defines questions of multi level marketing. This business method still expands very fast among people, who look for new ways of growing their revenue. This thesis identifies reasons for long-term expansion especially in this branch. Simultaneously in the diploma thesis I describe way of communication during dealing with particular distributors. More this thesis involves manual for starting distributors in the branch of multi level marketing. |
| Keywords: | Cashflow quadrant; Pyramid systems; Definition; Manual; Metodology of communication |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Managerial Psychology and Sociology |
Information on submission and defense
| Date of assignment: | 7. 5. 2008 |
|---|---|
| Date of submission: | 25. 8. 2008 |
| Date of defense: | 16. 9. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/8775/podrobnosti |