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Thesis title: | Strategická analýza spoločnosti |
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Author: | Mlynčeková, Darina |
Thesis type: | Diplomová práce |
Supervisor: | Krause, Josef |
Opponents: | Boháčiková, Lucia |
Thesis language: | Česky |
Abstract: | Diplomová práca sa zameriava na analýzu mikrookolia, ako konkurenciu, odvetvie, dodávateľov, odberateľov. Ďalej na analýzu markookolia, ako napríklad PEST analýzu, globalizáciu. Na záver spracúva SWOT analýzu. |
Keywords: | - |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | The Department of Business Economics |
Information on submission and defense
Date of assignment: | 7. 5. 2008 |
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Date of submission: | 7. 5. 2008 |
Date of defense: | 11. 6. 2008 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/8806/podrobnosti |