Possibilities of gamification and applying gaming ideas in a corporate environment

The main topic of this thesis is gamification, in sense of using game mechanics in a non-game environment, and its possibilities in the business environment, with focus on information systems and information science. The first two chapters provide a summary of basic knowledge from literature, theory of gamification, and summarize the examples of successful application of gamification, divided into three areas related to informatics. The fourth chapter includes a summary of the most used gamification platforms with their descriptions, case studies, and main advantages and disadvantages. It also includes an overall comparison. The fifth chapter deals with an opinion poll, which was carried out by using a questionnaire. They were dedicated to the general public and also to Czech companies and mainly examined how much the public knows about gamification, how they look at it and whether the companies use gamification or not. The last part deals with a case study. It contains a proposal of an involvement of gamification in the start-up Sprook, including the implementation process, potential problems and suggestions for future research. One of the objectives of this thesis therefore lies in summarizing general information about topic and showing concrete examples. Another objective is comparison of the gamification IS products on the market. And also finding the opinion of the public about the topic and as and the proposal of the case study.