S-publishing on the Czech market
Thesis title: | S-publishing na českém trhu |
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Author: | Linhartová, Nikola |
Thesis type: | Diplomová práce |
Supervisor: | Gullová, Soňa |
Opponents: | Horáková, Helena |
Thesis language: | Česky |
Abstract: | Tato diplomová práce se zabývá návrhem marketingové strategie společnosti Sittardia pro produkt S-publishing. Cílem práce je navržení vhodné marketingové strategie, která bude zaměřena převážně na komunikační kanály na internetu. Součástí práce je i segmentace potenciálních zákazníků, analýza konkurence a SWOT analýza. |
Keywords: | segmentace; SWOT analýza; konkurence; PIM systémy; S-publishing; digitální strategie; marketing; komunikační mix |
Thesis title: | S-publishing on the Czech market |
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Author: | Linhartová, Nikola |
Thesis type: | Diploma thesis |
Supervisor: | Gullová, Soňa |
Opponents: | Horáková, Helena |
Thesis language: | Česky |
Abstract: | The thesis deals with marketing strategy for the product S-publishing on the Czech market. Main goal of the thesis is a creation of appropriate marketing strategy for company Sittardia, that will focus mainly on communication channels on the Internet. Part of the thesisis also segmentation of potentional customers, competition analysis and SWOT analysis. |
Keywords: | communication mix; segmentation; S-publishing; competition; PIM systems; digital strategy; marketing; SWOT analysis |
Information about study
Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of International Relations |
Department: | Department of International Business |
Information on submission and defense
Date of assignment: | 15. 4. 2016 |
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Date of submission: | 4. 4. 2017 |
Date of defense: | 29. 5. 2017 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/57353/podrobnosti |