Analysis of Marketing Communication of Clubs in Fortuna League
| Thesis title: | Analýza marketingové komunikace klubů ve Fortuna lize |
|---|---|
| Author: | Hambalek, Michal |
| Thesis type: | Bakalářská práce |
| Supervisor: | Tripes, Stanislav |
| Opponents: | Hajdíková, Taťána |
| Thesis language: | Česky |
| Abstract: | Bakalárska práca sa venuje problematike marketingovej komunikácie vybraných klubov v najvyššej futbalovej súťaži na Slovensku - Fortuna lige. V teoretickej časti sú popísané základné pojmy marketingovej komunikácie a jej včlenenie do marketingu. Praktická časť sa venuje aplikácii vybraných marketingových komunikačných nástrojov na vybrané futbalové kluby, hlavne na ich obsahovú analýzu. Cieľom bakalárskej práce je zistiť a analyzovať aký obsah tvorí marketingovú komunikáciu klubov s fanúšikmi, partnermi a širokou verejnosťou, zistiť aké nástroje kluby využívajúa aká je spätná väzba na ne. |
| Keywords: | marketing; marketingová komunikácia; obsahová analýza; Facebook; Internetové stránky |
| Thesis title: | Analysis of Marketing Communication of Clubs in Fortuna League |
|---|---|
| Author: | Hambalek, Michal |
| Thesis type: | Bachelor thesis |
| Supervisor: | Tripes, Stanislav |
| Opponents: | Hajdíková, Taťána |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis is concerned about marketing communication of chosen Slovak football clubs in Fortuna league. In theoretical part the basic marketing communication elements and their use in real situations are described. The second, practical part is concerned about application of marketing communication tools on clubs, mainly the content analysis. The aim of this bachelor thesis is to detect and analyze type of content, which is creating the main part of marketing communication towards fans, partners and public and to detect what kind of tools of marketing communication are used and what is feedback about. |
| Keywords: | marketing communication; content analysis; marketing; Facebook; web pages |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 20. 9. 2016 |
|---|---|
| Date of submission: | 28. 4. 2017 |
| Date of defense: | 8. 9. 2017 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/58486/podrobnosti |