Use of Design Thinking approach: Study from students’ point of view

Thesis title: Využití přístupu design thinking: Studium z pohledu studentů
Author: Kouba, Adam
Thesis type: Bakalářská práce
Supervisor: Jiřinová, Kateřina
Opponents: Procházka, David Anthony
Thesis language: Česky
Abstract:
Cílem práce je prostřednictvím přístupu design thinking definovat klíčové problémy studentů při studiu bakalářského oboru VŠE FPH Podniková ekonomika a management. Obsahem teoretické části je popsání metody managementu inovací Design Thinking, její principy, metody a nástroje. Dále jsou zde shrnuty základní poznatky o motivacích generace Y. Praktická část využívá prvních dvou kroků procesu Design Thinking, tedy objevuj a definuj. V první části výzkumu proběhly 3 workshopy s celkově 13 studenty, při kterých byly s využitím inovačních her (Speedboat, 5 Proč a Brainwriting) definovány potenciální problémové oblasti studia. Na základě nich byl sestaven dotazník pro jejich ověření, který vyplnilo 190 studentů. Výstupem práce je pojmenování příležitostí pro rozvoj VŠE FPH z pohledu studentů a zpracování persony studenta VŠE.
Keywords: Management Inovací; Vzdělávání; Design Thinking; Student ; Design Thinking
Thesis title: Use of Design Thinking approach: Study from students’ point of view
Author: Kouba, Adam
Thesis type: Bachelor thesis
Supervisor: Jiřinová, Kateřina
Opponents: Procházka, David Anthony
Thesis language: Česky
Abstract:
The aim of this thesis is to define key issues that students encounter during their studies of the bachelor degree of Business administration in the University of Economics in Prague using the approach of Design Thinking. The theoretical part focuses on describing the innovation management method called Design Thinking, its principles, methods and tools. It also summarizes the current findings we have about so-called generation Y. The research uses the first two stages of the process of Design Thinking called "discover" and "define". The first phase included a workshop with 4-5 students in which the potential problematic areas were defined using innovation games such as Speed boat, Five whys and Brainwriting. The workshop was repeated 3 times and was followed by second phase in which 190 students filled in a questionnaire that was designed to verify the findings of the first phase. The outcome of the thesis is definition of areas in which the faculty could potentially grow from students' perspective as well as creation of Faculty of Business Administration student's persona.
Keywords: Design Thinking ; Innovation management; Student; Education

Information about study

Study programme: Ekonomika a management/Podniková ekonomika a management
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of Management

Information on submission and defense

Date of assignment: 31. 1. 2017
Date of submission: 5. 5. 2017
Date of defense: 13. 6. 2017
Identifier in the InSIS system: https://insis.vse.cz/zp/60774/podrobnosti

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