Marketing strategy for internet startup Vegetaria
| Thesis title: | Marketing strategy for internet startup Vegetaria |
|---|---|
| Author: | Protchenko, Angelina |
| Thesis type: | Bachelor thesis |
| Supervisor: | Lukeš, Martin |
| Opponents: | Mareš, Jan |
| Thesis language: | English |
| Abstract: | The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. The theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of the marketing mix and illustrates the process of creation and promoting a website. Then the practical part refers to applying theory to practice. In the practical part is examined the market for the website, are identified potential customers and are analyzed the main competitors. Furthermore, this part highlights the key promotional tools to market the website online and estimates the websites first sales at the introduction stage. |
| Keywords: | marketing strategy; website; pay-per-click; search engine optimization; Vegetaria; social media marketing; vegetarian recipes; Internet marketing; marketing mix |
| Thesis title: | Marketing strategy for an eLearning platform |
|---|---|
| Author: | Protchenko, Angelina |
| Thesis type: | Bakalářská práce |
| Supervisor: | Lukeš, Martin |
| Opponents: | Mareš, Jan |
| Thesis language: | English |
| Abstract: | The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. Theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of marketing mix and illustrates the process of creation and promoting a website. Then the practical part refers to applying theory to practice. In the practical part is examined the market for the website, are identified potential customers and are analyzed the main competitors. Furthermore, this part highlights the key promotional tools to market the website online and estimates the websites first sales at the introduction stage. |
| Keywords: | Internet marketing; social media marketing; Vegetaria; search engine optimization; pay-per-click; marketing mix; website; vegetarian recipes; marketing strategy |
Information about study
| Study programme: | Ekonomika a management/Corporate Finance and Management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Entrepreneurship |
Information on submission and defense
| Date of assignment: | 8. 2. 2016 |
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| Date of submission: | 13. 5. 2016 |
| Date of defense: | 7. 9. 2017 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/56078/podrobnosti |