Marketing strategy for an eLearning platform
| Název práce: | Marketing strategy for internet startup Vegetaria |
|---|---|
| Autor(ka) práce: | Protchenko, Angelina |
| Typ práce: | Bachelor thesis |
| Vedoucí práce: | Lukeš, Martin |
| Oponenti práce: | Mareš, Jan |
| Jazyk práce: | English |
| Abstrakt: | The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. The theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of the marketing mix and illustrates the process of creation and promoting a website. Then the practical part refers to applying theory to practice. In the practical part is examined the market for the website, are identified potential customers and are analyzed the main competitors. Furthermore, this part highlights the key promotional tools to market the website online and estimates the websites first sales at the introduction stage. |
| Klíčová slova: | marketing strategy; website; pay-per-click; search engine optimization; Vegetaria; social media marketing; vegetarian recipes; Internet marketing; marketing mix |
| Název práce: | Marketing strategy for an eLearning platform |
|---|---|
| Autor(ka) práce: | Protchenko, Angelina |
| Typ práce: | Bakalářská práce |
| Vedoucí práce: | Lukeš, Martin |
| Oponenti práce: | Mareš, Jan |
| Jazyk práce: | English |
| Abstrakt: | The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. Theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of marketing mix and illustrates the process of creation and promoting a website. Then the practical part refers to applying theory to practice. In the practical part is examined the market for the website, are identified potential customers and are analyzed the main competitors. Furthermore, this part highlights the key promotional tools to market the website online and estimates the websites first sales at the introduction stage. |
| Klíčová slova: | Internet marketing; social media marketing; Vegetaria; search engine optimization; pay-per-click; marketing mix; website; vegetarian recipes; marketing strategy |
Informace o studiu
| Studijní program / obor: | Ekonomika a management/Corporate Finance and Management |
|---|---|
| Typ studijního programu: | Bakalářský studijní program |
| Přidělovaná hodnost: | Bc. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra podnikání |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 8. 2. 2016 |
|---|---|
| Datum podání práce: | 13. 5. 2016 |
| Datum obhajoby: | 7. 9. 2017 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/56078/podrobnosti |