Consumers´ Typology on the Czech Market of Food Products Assigned by Quality Labels
Thesis title: | Consumers´ Typology on the Czech Market of Food Products Assigned by Quality Labels |
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Author: | Sadílek, Tomáš |
Thesis type: | Dissertation thesis |
Supervisor: | Koudelka, Jan |
Opponents: | Tahal, Radek; Turčínková, Jana |
Thesis language: | English |
Abstract: | The thesis consists of a six peer-reviewed journal articles about particular aspect of food quality labels from quality perception, customers´and producers´perspective (Perception of Food Quality by Consumers – Literature Review, Importance of Food Quality Labels Included in the European Union Quality Schemes, Benefits of Regional Food Quality Labels for Czech Producers, Attitudes of Czech Consumers towards Food Quality Labels, Consumer Preferences regarding Food Quality Labels: The Case of Czechia, Certification of cheeses and cheese products origin by EU countries). The thesis contains introductory unifying commentary and methodology part including description of collecting data and data analysis for building a consumer´s typology for food products assigned by quality labels. |
Keywords: | Consumer Behaviour; Typology; Czech Republic; Food Quality Labels; Consumers’ Attitudes |
Thesis title: | Typologie spotřebitelů na českém trhu potravin označených značkami kvality |
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Author: | Sadílek, Tomáš |
Thesis type: | Disertační práce |
Supervisor: | Koudelka, Jan |
Opponents: | Tahal, Radek; Turčínková, Jana |
Thesis language: | English |
Abstract: | Disertační práce se skládá z šesti recenzovaných článků o jednotlivých aspektech značek kvality potravin z pohledu vnímání kvality, zákazníků a producentů (Perception of Food Quality by Consumers – Literature Review, Importance of Food Quality Labels Included in the European Union Quality Schemes, Benefits of Regional Food Quality Labels for Czech Producers, Attitudes of Czech Consumers towards Food Quality Labels, Consumer Preferences regarding Food Quality Labels: The Case of Czechia, Certification of cheeses and cheese products origin by EU countries). Práce obsahuje úvodní sjednocující komentář a metodickou část, kde je blíže popsána metodika výzkumu a analýzy dat pro tvorbu typologie zákazníků na trhu potravin označených značkami kvality. |
Keywords: | značky kvality potravin; postoje spotřebitelů; chování spotřebitele; typologie; Česká republika |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Doktorský studijní program |
Assigned degree: | Ph.D. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 20. 10. 2017 |
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Date of submission: | 24. 2. 2019 |
Date of defense: | 9. 5. 2019 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/63602/podrobnosti |