Outdoor advertising formats, its development and use of 3D advertising
| Thesis title: | Formáty venkovní reklamy, jejich vývoj a využití 3D reklamy |
|---|---|
| Author: | Peršl, Dominik |
| Thesis type: | Diplomová práce |
| Supervisor: | Andera, Michal |
| Opponents: | Mareš, Jan |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá formáty venkovní reklamy a novou holografickou technologií jako jedním z mnoha trendů v oblasti venkovní reklamy. Teoretická část představuje formáty venkovních nosičů spolu s aktuálními trendy v této oblasti. Praktická část hledá pomocí realizovaného marketingového výzkumu odpovědi na stanovené otázky, které se týkají vnímání formátů indoor reklamy, jejich efektivitou a jejich schopností upoutat pozornost. Dále je zkoumán potenciál využití 3D reklamy. |
| Keywords: | indoor reklama; DOOH; 3D reklama; venkovní reklama; efektivita reklamy |
| Thesis title: | Outdoor advertising formats, its development and use of 3D advertising |
|---|---|
| Author: | Peršl, Dominik |
| Thesis type: | Diploma thesis |
| Supervisor: | Andera, Michal |
| Opponents: | Mareš, Jan |
| Thesis language: | Česky |
| Abstract: | The thesis deals with outdoor advertising formats and new 3D holographic technology as one of many outdoor advertising trends. The theoretical part presents outdoor advertising formats together with current trends in this area. The practical part is looking for answers to the questions, which are related to the perception of indoor advertising formats and their ability to attract attention and their effectiveness by means of realized marketing research. Furthermore, the potential of 3D advertising is investigated. |
| Keywords: | indoor advertising; DOOH; outdoor adveritisng; advertising efficiency; 3D advertising |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Entrepreneurship |
Information on submission and defense
| Date of assignment: | 2. 1. 2019 |
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| Date of submission: | 15. 5. 2019 |
| Date of defense: | 7. 6. 2019 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/68560/podrobnosti |