Product, Marketing research and Development of “Vinylook” mobile application
Thesis title: | Product, Marketing research and Development of “Vinylook” mobile application |
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Author: | Ljubinkovic, Jana |
Thesis type: | Diploma thesis |
Supervisor: | Novotný, Ota |
Opponents: | Potančok, Martin |
Thesis language: | English |
Abstract: | New technologies continue to form the direction for music creation and distribution. In particular, the new approach to digital streaming services, like Spotify or AppleMusic made some of the music formats become obsolete. Nevertheless, in the digital era we are experiencing the revival of one of the “outdated” music formats, vinyl records. The vinyl record sales as well as the number of vinyl lovers ‘dropping the needle’ are growing steadily. Present Master Thesis focuses on Product, Marketing research and Development of a mobile application intended to solve the problem of vinyl lovers and collectors to find rare or certain record they seek. Present paper is divided into three parts, which are Literature Review, Problem Research and Solution. Within those parts the present paper involves initial product discovery with problem interviews and Jobs-To-Be-Done to understand what to build from the whole vision, and followed by the product development and actual launch to market. The main aim is to identify problems associated with vinyl exchange, determine the need of a centralized place for records commerce and to introduce a solution in a form of mobile application called Vinylook. |
Keywords: | Records Exchange; Product Discovery; Mobile Application |
Thesis title: | Product, Marketing research and Development of “Vinylook” mobile application |
---|---|
Author: | Ljubinkovic, Jana |
Thesis type: | Diplomová práce |
Supervisor: | Novotný, Ota |
Opponents: | Potančok, Martin |
Thesis language: | English |
Abstract: | New technologies continue to form the direction for music creation and distribution. In particular, the new approach to digital streaming services, like Spotify or AppleMusic made some of the music formats become obsolete. Nevertheless, in the digital era we are experiencing the revival of one of the “outdated” music formats, vinyl records. The vinyl record sales as well as the number of vinyl lovers ‘dropping the needle’ are growing steadily. Present Master Thesis focuses on Product, Marketing research and Development of a mobile application intended to solve the problem of vinyl lovers and collectors to find rare or certain record they seek. Present paper is divided into three parts, which are Literature Review, Problem Research and Solution. Within those parts the present paper involves initial product discovery with problem interviews and Jobs-To-Be-Done to understand what to build from the whole vision, and followed by the product development and actual launch to market. The main aim is to identify problems associated with vinyl exchange, determine the need of a centralized place for records commerce and to introduce a solution in a form of mobile application called Vinylook. |
Keywords: | Product Discovery; Mobile Application; Records Exchange |
Information about study
Study programme: | Aplikovaná informatika/Information Systems Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Informatics and Statistics |
Department: | Department of Information Technologies |
Information on submission and defense
Date of assignment: | 14. 11. 2018 |
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Date of submission: | 28. 6. 2019 |
Date of defense: | 27. 8. 2019 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/67729/podrobnosti |