The topic of the bachelor thesis is marketing strategy of a company, which is presented by restaurant Fat Cat Pub & Brewery. Main objective of this work is to analyse current marketing strategy. Suggestions are presented in the last part of this work, based on the results obtained from several analyses. The bachelor thesis is divided into 3 parts, theoretical, practical, and part of suggestions and recommendations. In theoretical part fundamental marketing terms, marketing environment and analys... show full abstractThe topic of the bachelor thesis is marketing strategy of a company, which is presented by restaurant Fat Cat Pub & Brewery. Main objective of this work is to analyse current marketing strategy. Suggestions are presented in the last part of this work, based on the results obtained from several analyses. The bachelor thesis is divided into 3 parts, theoretical, practical, and part of suggestions and recommendations. In theoretical part fundamental marketing terms, marketing environment and analyses are described. Restaurant Fat Cat Pub & Brewery is described in the beginning of a practical part. Followed by use of PESTLE analysis, Porter model of five forces, ABC analysis and BCG matrix. In conclusion, all previous analyses are put together into SWOT analysis. Final part includes suggestions and recommendations. |