Application of Pinterest as a marketing tool for Bloggers in the food and beverage industry
Thesis title: | Application of Pinterest as a marketing tool for Bloggers in the food and beverage industry |
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Author: | Vikramshekhar, Nerva |
Thesis type: | Diploma thesis |
Supervisor: | Stříteský, Václav |
Opponents: | Machek, Martin |
Thesis language: | English |
Abstract: | This thesis covers the topic of use of Pinterest as a marketing tool for food bloggers. It discusses the application and uses of Pinterest and how food bloggers can benefit from it, it also discusses how the top food bloggers in U.S.A use Pinterest for their blogs and websites. |
Keywords: | Food Blogging; Pinterest ; Social media |
Thesis title: | Application of Pinterest as a marketing tool for bloggers in the food and beverage industry |
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Author: | Vikramshekhar, Nerva |
Thesis type: | Diplomová práce |
Supervisor: | Stříteský, Václav |
Opponents: | Machek, Martin |
Thesis language: | English |
Abstract: | Tato práce se zabývá tématem použití Pinterestu jako marketingového nástroje pro blogery s potravinami. Diskutuje o aplikaci a použití Pinterestu a o tom, jak z toho mohou těžit blogeri v oblasti potravin, a také o tom, jak nejlepší blogeri s potravinami v USA používají Pinterest pro své blogy a webové stránky. |
Keywords: | Pinterest ; Food blogging; Social media |
Information about study
Study programme: | Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 31. 10. 2019 |
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Date of submission: | 11. 5. 2020 |
Date of defense: | 18. 6. 2020 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/71591/podrobnosti |