Digital transformation of the Business Administration Faculty

The digital world in the 21st century is specified by the dynamic environment, fast-paced changes in the market, and rapid technological growth. The goal of the thesis is to create the digital transformation strategy of the Business Administration faculty of the University of Economics in Prague, so it can provide educational services and is agile enough to react to all requirements of the market. The first part focuses on building the theoretical basis of digital transformation and putting it into the context of previous industrial revolutions. Disruptive forces are described which are the source of the global change. Finally, it focuses on business operations and how they are affected by the transformation. The second part is divided into three sections: Analysis section, strategy content, and feasibility study. First, it focuses on the goals and motivation of the stakeholders using our own research. Following up, it analyzes the inner and outer environment. Using the analysis data and theoretical basis it creates a Business model of the faculty and CCQ framework. Next, its focuses on the strategy content, specifically on the internal process transformation, flexibility, and modification of education plan and other side activities. In the end, it sets goals and KPIs we should track, finds the funding for the strategical changes, and identifies the risks and their mitigation. The goal is to create a complex strategy to ensure the future of the faculty and retain its high standards.