Business Plan of Retail Cosmetics on E-commerce Platform
Thesis title: | Business Plan of Retail Cosmetics on E-commerce Platform |
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Author: | Ly, Minh Nhu |
Thesis type: | Bachelor thesis |
Supervisor: | Pernica, Karel |
Opponents: | Kubíček, Aleš |
Thesis language: | English |
Abstract: | This thesis aims to present a comprehensive business plan for Lotalia - a prospective e-commerce retailer of Korean skincare products in Vietnam. The primary objective is to demonstrate the feasibility and profitability of this start-up venture by utilizing theoretical frameworks and practical implementation techniques. The research draws upon secondary sources such as government statistics and academic literature to describe key business planning tools, including SWOT analysis and PEST analysis. The practical section outlines a standard business plan format, encompassing company overview, market research, product design, marketing strategy, financial planning, and risk assessment. Moreover, the research provides valuable insights into the e-commerce cosmetics sector in Vietnam, drawing from a designed questionnaire. The results suggest that Lotalia has promising growth prospects in the Vietnamese e-commerce market, contingent upon well-defined planning and effective execution. |
Keywords: | Business plan; Marketing plan; Retail Cosmetics; E-commerce in Viet Nam |
Thesis title: | Business Plan of Retail Cosmetics on E-commerce Platform |
---|---|
Author: | Ly, Minh Nhu |
Thesis type: | Bakalářská práce |
Supervisor: | Pernica, Karel |
Opponents: | Kubíček, Aleš |
Thesis language: | English |
Abstract: | This thesis aims to present a comprehensive business plan for Lotalia - a prospective e-commerce retailer of Korean skincare products in Vietnam. The primary objective is to demonstrate the feasibility and profitability of this start-up venture by utilizing theoretical frameworks and practical implementation techniques. The research draws upon secondary sources such as government statistics and academic literature to describe key business planning tools, including SWOT analysis and PEST analysis. The practical section outlines a standard business plan format, encompassing company overview, market research, product design, marketing strategy, financial planning, and risk assessment. Moreover, the research provides valuable insights into the e-commerce cosmetics sector in Vietnam, drawing from a designed questionnaire. The results suggest that Lotalia has promising growth prospects in the Vietnamese e-commerce market, contingent upon well-defined planning and effective execution. |
Keywords: | Business plan; Retail Cosmetics; Marketing plan; E-commerce in Viet Nam |
Information about study
Study programme: | Bachelor of Business Administration |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of strategy |
Information on submission and defense
Date of assignment: | 1. 2. 2024 |
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Date of submission: | 15. 5. 2024 |
Date of defense: | 19. 6. 2024 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/87827/podrobnosti |